This Year’s $10 Million Bra

vs bra

Victoria Secret Angel Candice Swanepoel will wear the $10 million Royal Fantasy Bra at this year’s Victoria’s Secret show. This year the bra is designed by world-renowned jeweller, Mouawad.

The centerpiece and headliner of the show is always worn by one of the brand’s most famous Angels.  Congrats to Swanepoel.  Previously, the Fantasy Bra has been worn by Tyra Banks, Gisele Bundchen, Heidi Klum, Miranda Kerr, Adriana Lima and most recently last year by Alessandra Ambrosio.

The Royal Fantasy bra and matching belt contain over 4,200 precious jewels from around the world including rubies, diamonds, and sapphires which explains the $10 million dollar price tag.

Victoria’s Secret is the largest American retailer of lingerie and was founded by Roy Raymond  in 1977. 2012 sales were $6.12 billionwith an operating income of $1 billion.The company sells lingerie, womens wear and beauty products through its catalogs (sending out 375 million a year), website, and thousand U.S. stores. Victoria’s Secret is wholly owned by publicly traded L Brands company.

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